Marcela Salazar is an international executive with a unique breadth of experience aligning public relations strategies with business objectives. With twenty years of experience working for corporations, progressive nonprofits, and as a journalist, she is a thought-leader who excels at successfully creating strategic relationships and brand narratives for executives, leaders, and organizations with targeted audiences: media, community stakeholders, influencers, government, investors, analysts, consumers, and internal teams. Marcela is an expert in running earned, paid, and social media campaigns for Fortune 50 global companies and national nonprofits and labor unions, creating, and executing third- party outreach strategies for some of the world’s most iconic brands. A multilingual business executive, she brings extensive experience partnering with both domestic and global leaders and international teams. Her expertise in influencing the national conversation comes from a decade in broadcast journalism at CNN, CNN en Español and Univision, where she earned an Emmy nomination and two Peabody Awards. Marcela is a graduate of Georgetown University’s School of Foreign Service and holds a Master of Journalism from the Universitat de Barcelona, and a Certificate of Journalism from Columbia University’s Graduate School of Journalism. Originally from Chicago, Marcela resides in Dallas with her family after two decades in Washington, D.C.